It casts Rawkus as rap's last great record label-at least in the traditional brick and mortar sense. The record industry has changed the way we consume and obsess over music has shifted the idea of a record label has warped. (A brief resurgence occurred in 2006, which included the label rolling out the Rawkus 50 stable of artists, but the original excitement about the label seemed to have already passed.) It left behind a sterling legacy of what Brian Brater describes as 'hundreds of dope records.'ДЇrom a 2014 vantage point, the rise of a label like Rawkus is something we may never witness again. As the label fans learned to love, Rawkus effectively closed its doors in 2004, after selling its back catalogue to Geffen in the aftermath of an industry buy-out. The label's success turned underground icons into mainstream stars, but as the Puffy-endorsed adage has it, with more money comes more problems. Fans and artists picked up on a perceived shift in emphasis: Instead of reveling as the alternative-the antidote even for some-Rawkus became part of the industry norm. The label clocked up mainstream hits like the Nate Dogg-featuring 'Oh No' and Kweli's Kanye West-produced 'Get By,' and made moves to bring larger, already-established rappers into its ranks (often for reputed big money advances). Like all great industry stories though, with success comes change.

Universal Magnetic Various Artists - Rawkus Records: Best of Decade I

Period drum beat, all sporting the same razor-blade-branded lanyard swinging from their pants. Rawkus' image allowed legions of fans to feel part of an inclusive movement, as they bandied together with like-minded artists and all marched along to the same Shawn J. At the height of Rawkus's late-'90s reign, fans bought into the lifestyle and the everyman personas of the label's poster boys like Mos and Talib Kweli: It was about claiming the ideal of independence not chasing corporate checks it was a socially-conscientious mind-state cut-through with a creative swagger. Songs like Mos Def's 'Universal Magnetic' nodded to hip-hop's old-school roots while embracing a fresh era of free-flowing expression. Along with a financial helping hand from their friend James Murdoch, they facilitated a first flurry of successful Rawkus releases that championed a new way of thinking. Rawkus Records was founded by Brian Brater and Jarret Myer, two college kids attending Brown University who considered themselves avid record label scholars. Not As Bootleg Tagged Because You Can Buy Mos Def - Get It 04:06Д«rand New Mixtape Album Including Rarities, QUALiTY VBR kbps / 44,1kHz / Joint-StereoД 3.

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